TY  - BOOK
AU  - Ind, Nicholas.
TI  - Beyond branding: how the new values of transparency and integrity are changing the world of brands
SN  - 100749442123
U1  - 150.193 IND 
PY  - 2004///
CY  - New Delhi
PB  - Kogan page
N1  - Includes bibliographical references and index
ER  -