Haig, Matt. <br/><br/>
Brand failures :  the truth about the 100 mistakes of all time. 

 - Philadelphia :  Kogan Page,  2011. 
 - xiv, 242 p.  ill.  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749462994 
<br/><br/><label>Dewey Class. No.: </label>658.827 HAI