TY  - BOOK
AU  - Haig, Matt.
TI  - Brand failures: the truth about the 100 mistakes of all time
SN  - 9780749462994
U1  - 658.827 HAI 
PY  - 2011///
CY  - Philadelphia
PB  - Kogan Page
N1  - Includes bibliographical references and index
ER  -