TY  - BOOK
AU  - Watson,James L.
TI  - Golden arches east: McDonald's in East Asia 
SN  - 0804732051 (cloth : alk. paper)
AV  - TX945.5.M33 G65 1997
U1  - 338.76164WAT 21
PY  - 1997///
CY  - Stanford, Calif.
PB  - Stanford University Press
KW  - McDonald's Corporation
KW  - Fast food restaurants
KW  - Social aspects
KW  - East Asia
KW  - Social life and customs
N1  - Includes bibliographical references (p. [239]-245) and index
ER  -