TY  - BOOK
AU  - Pringle, Hamish.
AU  - Field, Peter.
TI  - Brand immortality: how brand can live long and prosper
SN  - 9780749457013
U1  - 659.1 PRI 
PY  - 2009///
CY  - Philadelphia
PB  - Kogan Page
N1  - Includes bibliographical references and index
ER  -