TY  - BOOK
AU  - Haig, Matt.
TI  - Brand success: how the worlds top 100 brands thrive and survive
SN  - 9780749462871
U1  - 658.827 HAI 
PY  - 2011///
CY  - Philadelphia
PB  - Kogan Page
N1  - includes bibliographical references and index
ER  -