Brand failures :
Haig, Matt.
Brand failures : the truth about the 100 mistakes of all time. - Philadelphia : Kogan Page, 2011. - xiv, 242 p. ill. 22 cm.
Includes bibliographical references and index.
9780749462994
658.827 HAI
Brand failures : the truth about the 100 mistakes of all time. - Philadelphia : Kogan Page, 2011. - xiv, 242 p. ill. 22 cm.
Includes bibliographical references and index.
9780749462994
658.827 HAI