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Golden arches east : McDonald's in East Asia /

Golden arches east : McDonald's in East Asia / edited by James L. Watson. - Stanford, Calif. : Stanford University Press, 1997. - xvi, 256 p. ; 23 cm.

Includes bibliographical references (p. [239]-245) and index.

ISBN: 0804732051 (cloth : alk. paper) 0804732078 (paper : back cover)

Subjects--Corporate Names:
McDonald's Corporation.

Subjects--Topical Terms:
Fast food restaurants--Social aspects--East Asia.

Subjects--Geographic Terms:
East Asia--Social life and customs.

LC Class. No.: TX945.5.M33 / G65 1997

Dewey Class. No.: 338.76164WAT

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