Brand immortality :
Pringle, Hamish.
Brand immortality : how brand can live long and prosper. - 1st ed. - Philadelphia : Kogan Page, 2009. - xi, 320 p. ill. 24 cm.
Includes bibliographical references and index.
9780749457013
659.1 PRI
Brand immortality : how brand can live long and prosper. - 1st ed. - Philadelphia : Kogan Page, 2009. - xi, 320 p. ill. 24 cm.
Includes bibliographical references and index.
9780749457013
659.1 PRI