Captains of consciousness : advertising and the social roots of the consumer culture /

Ewen, Stuart.

Captains of consciousness : advertising and the social roots of the consumer culture / by Stuart Ewen. - New York : McGraw-Hill, c1976. - x, 261 p. ; 21 cm.

Includes index.

Bibliography: p. 243-252.

0070198454. 0070198462


Advertising--Social aspects--United States.
Industries--Social aspects--United States.
Consumers--United States.

HF5813.U6 / E94

PhD 659.10973 EWE

College of Language and Culture Studies. Taktse, Trongsa

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